20 to 25% Cost Reduction Guaranteed

We promise a reduction in your existing costs by at least 20% to 25% by adopting our innovative solutions combined with our large network of education sites.

Unified Solutions

Competencies

3 Stage Model

Achieve a higher digital ROI from our unique approach, designed after executing 1000’s of campaigns and years of experience.

  • PlanningUnderstand, Analyse & Evaluate

    Understand business requirments & define success factors|Analayse current campaigns, performance gaps|Audit Adwords A/C, SEO, Campaigns |Track metrics like CPA, CPC, Analytics

  • ExecutionDefine, Design & Launch

    Define KPIs, Metrics, Accounts, Campaigns, Channels, Keywords, Placement | Close Creatives, Landing Pages, and Configure campaigns. | Execute Campaigns, Optimize for lower CPC, CTR and CPA

  • OptimizationScale up, engage & adopt

    Scale up across Channels, Campaigns & Categories | Build social capital with engagement, content creation and reputation in Social Media | Monitor and adopt continuously

Impact of
3 Stage Model

  • 30%Average savings in the marketing cost for our clients post HTCampus engagement
  • 43%Increase in lead conversion and yield for clients who adopt our Cloud LMS
  • 300%Increase in online presence across digital media channels and considerable growth in reputation

Clients & Case Studies

We help colleges rethink the possibilities in the digital age

  • Large MBA Colleges in New Delhi

    Google Adwords Search & Display Campaigns
    • Analyse & define
    • - Evaluation of current digital presence
    • - Benchmarking and competition analysis.
    • - Strategy Creation & alignment as per challengesand requirements
    • Design & Execute
    • - Week 1 : Account Cration, setup, execute & Monitor
    • - Week 2 : Optimise campaigns, creatives, SEM, SEO and adopt.
    • - Week 3 : Optimise cost, improve yield and targeting

    Result

    • Metric
    • Before
    • After
    • CPA
    • Rs. 1500
    • Rs. 600
    • CTR
    • 1.55%
    • 0.98%
    • Avg. CPC
    • Rs.35
    • Rs.15
    • Conversion Rate
    • 2.2%
    • 5.1%

    HTCampusDigital has helped us to steamline our digital strategy and reduce the cose of acquisitions.

    Ranga Rajan B,
    New Delhi

    Study Abroad Consultant in Chennai

    Branding & Lead Generation
    • Situation
    • - Understanding the business requirements
    • - Defining clear metrics CPA, Geography wise split
    • - Split between various channels viz SEM, Email, Social offered
    • - Strategy creation for various channels
    • Execution
    • - Account creation, set-up,
    • -Creative finalization, Landing Pages in place
    • - Campaign execution and tracking performance

    HTC Digital Impact

    • Metric
    • Before
    • After
    • CPA
    • X
    • X/2
    • CTR
    • X
    • 1.5X
    • Avg. CPC
    • X
    • X/3
    • Conversion Rate
    • X
    • 3.5X

    HTCampus Digital helped us truly transition into the digital world. From running and executing campaigns on Google, through emails and on social media to accessing and following-up on leads.

    Ranga Rajan B
    New Delhi

    Top Niche B-School in Chennai

    360 degree digital campaigns
    • Situation Analysis
    • - Schools challenge in generating enough buzz and getting prospects
    • - Problem areas identifies ; Gaps in the digital strategy emerged
    • - Channel wise metrics and deliverables
    • Execution
    • - Setup of SEM account, landing page creation, banners

    HTC Digital Impact

    • Metric
    • Before
    • After
    • CPA
    • X
    • X/2
    • CPC
    • X
    • X/3
    • Interaction Rate
    • X
    • 5X
    • CTRRate
    • X
    • 3X

    With a niche course like ours we needed someone as experienced in the education industry as HTCampus Digital. They helped us be where are students were and Bingo. We had an awesome season!

    Ranga Rajan B
    New Delhi

    New B School in Chennai

    100% Digital Strategy from Scratch
    • Situation Analysis
    • - School’s challenge in generating enough buzz and getting prospects
    • - Problem areas identified ; Gaps in the digital strategy emerged
    • - Set-up channel wise metrics and deliverables
    • Execution
    • - Setting up of account, execution
    • - USPs of the institute, key differentiators identified
    • - A/B Testing of various creatives, Email Marketing
    • - Handholding of team to demystify digital channels

    HTC Digital Impact

    • Metric
    • Closet
    • After
    • Admissions
    • X
    • 2X
    • Likes
    • X
    • 2X
    • Interaction Rate
    • X
    • 2X

    Testimonial:HTCampus Digital Team helped us design our messaging from scratch. Our campaigns were innovative and in alignment with our vision. We are happy to go Digital-first!

    Ranga Rajan B
    New Delhi

HTCampusDigital is an initiative of HTMedia Ltd, Media leader in India

Why HTCampus Digital

First & only integrated digital marketing company for education industry

Get in touch

to explore the digital possibilities and to win the new medium

Get in Touch

Note – All HTCampus Digital Customers will get complimentary access to our Cloud based Lead Management System.

  • Get in touch with us

  • We will analyze your existing strategy, efforts and performance

  • We will optimize the strategy, redesign communications and setup campaigns

  • Go live in 5 days.

Copyright @ Firefly e Ventures. 2013